Works
yumrich Azabdai-hills
POP up event creative direction
Paradise provided total creative direction for Azabudai Hills for Yumrich, a company that has been providing design direction to the company in the medium to long term.
Based on the theme of "yum, fun, and sustainable," we maximized the worldview of Yumrich, an ice cream brand that uses no milk, eggs, animal ingredients, or refined sugar, and instead uses its own plant-based milk made from domestically produced rice and barley, while also incorporating a marketing perspective to the fullest extent possible, to design efficient communication across each channel.
BARNEYS NEW YORK
“the Velvet code” event direction
We were in charge of planning and running the launch party for BARNEYS NY's newly launched art sales department.
The theme of the event was selling pop art, and the concept was Studio 54, the legendary disco in New York in the 1970s. The event name was based on the dress code of Studio 54 at the time, "the Velvet Code." The party recreated the club scene of the 1970s, with performances by DJs and drag queens, silkscreening,
A wide variety of content was provided, including video installations and catering.
Elle Hong Kong cover / fashion story
We produced a fashion shoot for Elle Hong Kong. Based on the order of the Elle Hong Kong team, we smoothly progressed the global shoot while bringing out the best in Yoshirotten's unique art direction and Kitty's charm. During the shoot, photographer Taro Mizutani's direction shone through and had a great impact on the entire project. paradise produced the three brilliant talents appropriately, and together they created a one-of-a-kind work.
Fluid Garden in Hong Kong
Promotion video & OOH planning
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Fashion shoot for Landmark HK
We produced the naming and advertising for Yoshirotten's exhibition "Fluid Garden" at the Hong Kong Landmark, as well as a fashion shoot for the exhibition. We managed to complete the advertising shoot and delivery within a very tight schedule of just two weeks. We designed the advertisements and planned DOOH, and delivered them in the right form by the deadline. In the fashion shoot for the exhibition, we succeeded in bringing out 100% of Kitty Chicha's character and Yoshirotten's worldview. The background was composited with CG, recreating the worldview of DIVA, as if one had wandered into a magical garden.
